Digital Relationship Management

Correctly anticipating the future is a key success factor. For years the innovative vision of CX Centax been aimed at Digital Relationship Management (DRM), ie a “Customer-Oriented digitization of processes and interactions”.

The DRM is an advanced and integrated solution that facilitates the relationship between Company and Customer. It allows you to engage, meet, identify, support and sell to your customers. All with end-to-end digitized management.

It opens up new interaction scenarios: the physical and technological world come together in an Augmented Humanity experience that satisfies every type of need and compliance.

MAKE AN APPOINTMENT NOW on our calendar to book a LIVE DEMO and learn about all DRM features.

Customer Experience: the current scenario

The inability and limitations to physically meet customers and prospects has led to an increase in video interactions. However, a hybrid solution will emerge in the future, that will help optimize both long-distance and physical relationships.

According to Walker’s consumer report, “In 2020, the customer experience outperformed price and product as a key differentiator for businesses,” while according to a 2018 PwC study, “86% of shoppers are willing to pay more for a good customer experience “.

However, the video platforms currently on the market have limits because they are designed for personal interactions and not from a Business perspective; moreover they are partially integrated, not secure and the Customer Experience is not customizable.

Future is DRM

The DRM solution turns video from passive into an interactive and dynamic channel, for the management of complex processes. Its innovative management makes it possible to streamline procedures and reduce processing and waiting times, becoming Customer Retention.

Furthermore, through API, the DRM can be integrated with main CRM, ERP and management systems. It is 100% safe and allows complete traceability and measurability of the process.

DRM brings many advantages, offering digital advanced solutions throughout the Customer Journey:

  • Outbound lead generation with appointment management and scheduling.
  • DB Profiling, clustering and digital On-Boarding of Customers and Prospects
  • Collection of documents in Fast & Easy mode.
  • Reporting (visual data).
  • Customer identification (Private & Business) through biometric facial recognition technologies and video recording of interactions.
  • Contractual finalization with advanced electronic signature and legally compliant archiving.
  • Technical assistance or after-sales remote consultancy with an innovative approach.

How are Customers and Prospects engaged?

Telemarketing campaign
Widget on your website
Landing Page
Form Web
Chat escalation
Social Media

A big family committed
to the same goals.

Centax is the ideal Business Process Outsourcing (BPO) partner for companies willing to improve their Customer Experience and enhance every relationship with Customers.

  • What do we do?

    Business Process Outsourcer (BPO) for innovative CRM and Contact Center services. We are the reference player for those who want to improve Customer Experience of their Customers.

  • How do we do it?

    Business Process Outsourcer (BPO) for innovative CRM and Contact Center services. We are the reference player for those who want to improve Customer Experience of their Customers.

  • Why do we do it?

    We want to increase Customer Satisfaction and Loyalty towards the brand to give value to the relationship with each Customer.

Where we are


Via Pignolo, 8 – 24121 Bergamo / +39 035 4162110


Via Alberto Dominutti, 6 – 37135 Verona / +39 035 4162110